The Evolution of Casino Loyalty Programs
Casino loyalty programs have changed substantially over the past period, becoming essential tools for capturing and retaining players. In 2023, a study by Statista indicated that the global casino loyalty program market was assessed at about $15 billion, reflecting the rising value of customer loyalty in the gaming field.
One notable figure in this transformation is Jim Murren, the former CEO of MGM Resorts International, who played a pivotal role in improving loyalty efforts. You […]